We feel very fortunate to have been in at the beginning of the UK’s awakening to drumming events. 15 years ago, corporate team events tended to be competition based, with huge inflatable games and physical tasks all the rage!
Once corporate drumming arrived on the scene, it was immediately popular among event organisers because it instantly solved three challenges for them.
Firstly, companies were on the lookout for new ideas, and the concept of colleagues learning to play drums together was unique and refreshing. Secondly, drumming allowed large numbers of participants to be accommodated for relatively little cost. Thirdly, in their quest for less combative team building, drumming better reflected the emerging corporate ideal of inclusivity, and accessed the creativity of employees more.
I remember having many conversations with team building providers at the time, as they speculated how long this “new drumming fad” would last. Well, we have been through two world financial crises since then and have seen a deluge of imitators swamping the market but they are not stopping the enquiries coming in!
Looking back, I believe our success is due to exceeding our clients’ expectations. No matter what the brief actually is (and normally it is a combination of fun and team building required), organisers are impressed by the quality of:
- team building
In terms of entertainment, we have built hilarious routines into our sessions that appear totally ‘off the cuff’ and spontaneous but still relevant to the activity. We want participants to be laughing at us, themselves and each other.
The fun and laughter generated help to create the level of trust required to lead clients into a deeper team building experience through music. In doing so, participants fully appreciate how creating real music as a group provides an emotional and powerful shared experience.
The drums and drumming are second and third to how we actually guide, coach and lead groups through the activity. Subtly, and with sensitive understanding, our expert facilitators use the metaphors of playing and communicating together to extract learning points that resonate with real business practices. Having our events led by facilitators who demonstrate the relevance of the activity to participants’ work helps to secure business benefits and ensures a drumming session is not just seen as a ‘jolly’.
To help clients better understand what is involved in a drumming event, we have commissioned a new video, which is shown below. Just press to play. The video is just a tiny window into what actually happens on an event. To get the real sensation and complete effect, please get in touch. Full contact details are on our Contact us page.
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